Market Coverage

Our market reach includes the states of California, Nevada, Oregon, and Washington. We serve diverse operations from school districts to independent white tablecloth establishments and everything in between. With experienced representatives in key markets, we specialize in the requirements of each region.

Client-Centered Service

Superior Foods isn’t a big-name broker with a one-size-fits-all mindset. We are people connecting with people. We analyze your service needs and solve them in a personalized way that’s as unique as your organization.

Our Services

Our client partnerships allow us to address our customers’ preferences and nutritional needs by sourcing the best solution. We understand the dynamic between the manufacturer, distributor, and end-user, and we bring our experience, knowledge, and network to strengthen those relationships to increase efficiency and value for all clients.

Committed to Serving…

We represent manufacturers of products that have high demand in the school class of trade, and companies we can develop long term relationships with. We enjoy collaborating with open communication, working toward the mutual goal of increasing market visibility for products while building a reputation for exceptional quality, customer service, and professionalism.

K-12 School Foodservice

As a brokerage focused on K-12, we are dedicated to providing healthy and nutritious, kid-tested, and director-approved food options for schools. We have decades of combined experience in school nutrition, and a few of the ways we can assist include:
  • Introducing products and conducting in-person sampling
  • Coordinating taste testing with students and staff
  • Creating menu concepts and variations
  • Identifying market trends to increase participation
  • Assisting with USDA commodity education, diversion, menu-planning, and drawdown

Diverse Market Segments

Each day brings new opportunities to help customers find the perfect product for a specific need or work with manufacturers to build their business. We can address customers’ nutritional needs or preferences through the manufacturers we represent, or by sourcing the right solution. If you are looking for a broker to help gain or increase the distribution of your product line, we have the right experience and desire to make that happen. Our services extend to the following segments:
  • Healthcare
  • Retail Deli
  • Restaurants
  • Colleges & Universities
  • Convenience Stores
  • Hospitality & Casino
  • Business & Industry


Every day, manufacturers work diligently to create quality products. We match that energy by sharing it with just as much effort. Due to our dependable network of distributors in the West Coast, our client’s products are available in over 25 distribution centers. We don’t simply drop off products assuming they’ll be tested, we prefer to prepare them ourselves, sharing them with students, staff, directors, and distributors, allowing them to experience the products first-hand. We work closely with distributors in the following ways:
  • Forecasting product usage
  • Providing bid pricing
  • Completing new item set-up forms and specifications
  • Processing orders according to manufacturer requirements
  • Building customer product loyalty

Contact Us

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